Catering School and Your Career
by Kirk Bangstad
kirk.bangstad@chefschoolreview.com
Chef School Review Columnist
It’s not too hard to put a sign out of your window and call yourself a caterer. There are a lot of people that can cook for others, and many of these people actually put out a good product. So, how come some caterers are more successful than others? The answer lies in smart marketing.
Example of Good Catering Marketing
Here’s an example of intelligent marketing: Bubbalou’s BBQ catering service was recently hired to cater an event sponsored by one of their regular clients, the South Seminole Hospital in Florida. In addition to catering the event, they put out a press release discussing how nice the hospital was for throwing their employees a staff appreciation party. For the casual observer, this was a feel good article that made people proud of their local hospital. For Bubbalou’s, it was a great piece of advertising.
This type of intelligent marketing is what helps catering careers grow. If a lot of people read that press release, someone will inevitably need a caterer in the near future and will give Bubbalou’s a try.
All Catering Schools Should Teach Marketing
Unfortunately, those that go to catering school often don’t get this type of advice. They learn a number of great recipes for parties, but don’t learn how to successfully advertise during their catering careers. Those catering schools that offer business courses are very valuable, because that type of education has a lot to do with creating a successful career in catering.
Source
Example of Smart Catering Marketing
About the Author
Kirk Bangstad is a singer living in Chicago, IL. Having received his B.A. in Government at Harvard, Kirk previously worked as a management consultant.
Posted on August 21, 2006 at 4:50 PM
Earlier: Baking Schools and Amateurs Cooks: Now for a Moment of Silence
Later: Catering Trucks Provide Alternative to Finding Catering Jobs
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